There’s no denying that Magento reigns over the eCommerce world with its advanced eCommerce features and benefits. Many eCommerce businesses and enterprises are investing in Magento development services to unlock their eCommerce success with this powerful platform. As the platform has been acquired by Adobe in May 2018, there’s a greater possibility for Magento to be equipped with new and highly effective features and functionalities. Due to this, Magento will be able to make a huge impact on the eCommerce world in 2021 and beyond. Here in this blog, you will find out about the benefits, security, issues, and the future of the Magento 2 platform.

Key Benefits of Investing in Magento Development Services

1. Robust Ecommerce Development Platform

Magento is known for its capability to handle hundreds and thousands of products efficiently. So, if you’re a startup and opted for Magento eCommerce development services right from the beginning, you don’t need to worry about scalability and performance as your store grows. You can scale up your store and sell an unlimited number of products.

• Easy Content Management

Opting for Magento eCommerce development services allows you to customize your offerings, update fresh quality content daily, and make it more user-friendly. Magento comes with an in-built page editor, What You See Is What You Get (WYSIWYG) that allows you to manipulate the shopping cart functionality and edit eCommerce webpages with little to no coding knowledge.

• Advanced and SEO-friendly Functionality

Magento is built keeping SEO in mind. The platform comes with in-built SEO functionality that allows you to optimize your product pages and descriptions with ease. This helps your products gain better visibility on major search engines. Additionally, the Magento eCommerce platform helps in the development of responsive websites that work flawlessly across various platforms, devices, and browsers. Along with enhanced SEO, your online store will deliver the best shopping experience to your customers.

• Fast-loading Web Pages

In today’s fast-paced world, having a slow website can cost you sales. Studies reveal that 50% of online customers abandon the website if it fails to load within 2 seconds. Magento helps in creating a fast-loading website which results in improved conversions and sales.

• Advanced Reporting

Magento eCommerce development platform comes with advanced reporting features that generate nearly 20 detailed reports, covering major insights including orders, products, taxes, and AOV, shipping fees, and customers. With Magento, you can gain better visibility of your business insights, data, and metrics.

• Higher Customization

Magento gives you the freedom to customize your store the way you want. You can enhance every functionality of your Magento store. Moreover, you can also choose from various payment, shipment, and language options for your customers. You can also enhance the functionality of your eCommerce store using plugins for Magento.

• Sales-focused Platform

If you’re aiming for higher conversions, then opting for Magento eCommerce development services is the best decision. With features like customer segmentation, Magento allows you to target your customers based on their behavior patterns, buying history, and shopping carts and deliver personalized, relevant content. You can also set up product recommendations and upsells on your product as well as checkout pages to boost your sales. In addition, Magento also provides a one-page checkout process that reduces the chances of cart abandonment.

• Multi-Website Development

By opting for Magento development services, you can create and host multiple websites on a single Magento backend panel. So, if you want to create different sites with different shopping carts, shipping methods, etc., you can create separate websites with a single Magento installation.

• Multi-language and Multi-currency Support

With Magento eCommerce development services, you can build an eCommerce store that supports all languages and currencies used worldwide. Magento eCommerce platform can be beneficial for store owners who wish to target a broader geographical audience.

1. Large Magento Community Support

Being an open-source eCommerce development platform, Magento is supported by a vast, active community of more than 312,000 members. So, you can easily find help if you encounter any kind of issue with your Magento 2 store.

Along with the aforementioned benefits, Magento comes with an advanced search filtration feature, integration with Google services and third-party applications, along with high-end security to help you stay ahead of the curve.

Impacts of Magento on the Ecommerce World

Over the years Magento has truly transformed the eCommerce world. With n number of advanced eCommerce features and mobile-responsive themes, Magento has helped many retailers and merchants to deliver an exceptional shopping experience to their customers. Moreover, store owners have managed to achieve higher conversions and sales with useful features like cross-sells and upsells that lure the customers to buy more products.

Since Adobe has acquired Magento, the platform will undergo a lot of evolvement to deliver an outstanding shopping experience and higher conversions. Adobe can make Magento highly effective in supporting more complicated business situations with Commerce Integration Framework (CIF). CIF enables Adobe to provide a single tool for managing user experience for content and eCommerce effectively through Magento.

The Future of Magento Ecommerce Development

• Artificial Intelligence (AI)

AI has played a significant role in enhancing the overall user experience. It helps you analyze customer behavior and interactions with your store to create personalized product recommendations or user experiences for your customers. A Chatbot is also a great application of AI that provides instant responses to customer queries and issues. Magento will continue to leverage the benefits of AI to enhance the Magento user and customer experience in 2021 and beyond.

• Progressive Web Apps (PWAs)

As CIF facilitates the integration of the Adobe Experience Cloud with Magento, there are greater possibilities for Magento’s capabilities and features to reach a new level in 2021. Adobe is already into providing Progressive Web Apps (PWAs) to Magento users through the PWA Studio and the advanced developer tool kit. PWAs help store owners to deliver an app-like experience to their customers which will increase the chances of higher conversions and revenue uplift.

• PIM Solution

Magento’s partnership with Akeneo, a French company specializing in open-source Product Information Management (PIM), has added numerous PIM options in Magento. You can now collect the product information efficiently. You can also bring product data across Magento, ERP, and CMS in one place to make the process of product creation and approval workflows easier and more efficient. Thus, you can launch your products in no time which results in faster market distribution, and improved sales and revenue.

Potential Issues with the Magento Platform

• Magento – A Paid Product?

Since Magento has been acquired by Adobe, many people are worried about the changed payment structure of Magento software. While there have been a lot of rumors that Adobe will turn Magento into a paid product, many experts are anticipating it to be integrated into the Adobe Experience Cloud. If this turns out to be true, then you will need to spend money to use Magento software.

However, Magento continues to be open-source, so anyone can use it for free. Since Adobe has promised to provide support for Magento 1 till June 2021, so there are no chances of Magento turning into a paid product in 2021.

• Rising Competition

While Magento still continues to dominate the eCommerce market, it has strong contenders like Shopify, Drupal, and WooCommerce that are competing to become the first choice of developers and enterprises. Many users have switched to Shopify for its easy functionality.

However, with numerous customization opportunities, Magento leaves Shopify miles behind. But still, as more and more users are opting for Shopify development, Magento should focus more on making the existing functionality much easier to stay ahead in the competition in 2021.

• Security

Magento has encountered numerous security issues in the past few months. Recently, about two dozen unpatched security vulnerabilities were discovered in the third-party Magento plugins. Different strategies and techniques such as exploiting the extensions’ Hypertext Preprocessor (PHP) vulnerabilities were implemented to breach numerous online stores. According to various researches in the last couple of years, out of 4,500 websites, 78% of websites were vulnerable to cyber-attacks. It was found that most of the vulnerable websites were not up-to-date with the latest version and security patches.

However, no platform can guarantee the complete security of your websites. Therefore, it’s always good to keep your store updated with the latest security patches and versions to prevent any kind of cyber-attack.

Magento’s Success Story

• Enhanced Security

By investing in Magento eCommerce development services, you are assured of the high-end security of your websites. Magento 2.1 version comes with several advanced security features such as random Site Admin URLs to prevent attacks on a particular location.

Magento 2.1 also removes setting the file system permissions explicitly. You can set a umask to control access. Moreover, with highly effective features like the X-Frame-Options HTTP request header, you can prevent clickjacking attacks on your Magento store.

Besides, Magento developers are striving to strengthen the platform with high-end security features. They are constantly monitoring the platform and fixing any existing or potential security issues through regular updates and security patches.

• Growing CMS Market Share

With its advanced functionalities and numerous benefits, Magento is gaining a lot of popularity in the eCommerce world. Magento is ranked as the No.1 eCommerce development platform among the Top 100,000 Websites and holds 1.2% of the CMS market share. Also, more than 212, 000 websites are powered by Magento. Additionally, Magento websites efficiently dealt with a gross merchandise volume (GMV) of 155 billion US dollars per annum.

Wrapping Up

Just like any other leading CMS platform, Magento has undergone many ups and downs. Despite the increased competition with Shopify, Magento has managed to survive in the competition because of its numerous customization options. Moreover, with Adobe’s acquisition, Magento will be enhanced like never before. Also, Magento developers are constantly releasing updates and patches to make the platform highly secure. So, there are a lot of opportunities for Magento to regain the trust of its lost Magento users in 2021 and beyond.

If you’re planning to launch an eCommerce store and looking for a powerful platform to manage your store efficiently, Magento is the platform you need. You may approach a professional Magento 2 development company for custom Magento development services to thrive in the global eCommerce market.

Author’s Bio

Chandan Kumar is a Senior Technical Writer at Magento India, a leading Magento 2 development company. He keeps an eye on the latest technology trends and news, and loves writing about them to enlighten the new-age tech-savvies and businesses. Some of his favorite topics include Magento, Drupal, Shopify, Web Servers, etc.