Using Instagram For Business In 2021 – A Complete Guide (For Marketers)

Instagram is one of the social media marketing platforms it can be used for small businesses, and it has the potential to bring many new customers. According to Instagram stats, the number of Instagram marketers grew by nearly 7%, and when compared with Facebook it only grew by 0.5%, and Twitter decreased by 0.3%.

It is clear from the report that Instagram has a huge impact on people and businesses. There are more than 25 million business accounts on Instagram, and 90% of Instagram users at least follow one business account. And 11% of people use Instagram to find new products.

If you are a marketer and wondering who to do Instagram marketing, you are at the right place! Here are the top 12 ideas to successfully market your business on Instagram in 2021.

1.Use a Business Account:

The first thing you need to do is select a business account or convert your account to a business account. Because a business account allows you to view Instagram analytics Insights and add a contact button to your profile, it’s helpful for your followers to contact you. Also, you can connect your Instagram account with your Facebook page. Additionally, you can add links to your Instagram stories, and there are 75% of users visiting a website after looking at the post.

Also Read : Top 10 Popular Instagram Clone Scripts.

2. Fill and Update your Bio:

Instagram allows you to add 150 characters in your bio to tell your followers everything they need to know about you, and use this space carefully. Include a hashtag in your bio, which can help more people to find your account. Also, you can add a link to your website, and it will drive you more sales. Always have a good practice to review your bio and check if any updates need to be made.

3.Look at Your Competitors:

See what other marketers and businesses are doing to make their brand reach more people. You can get some ideas like which type of content they post and the hashtag they use. Also, you can check how many followers they have? and how much engagement they get for their post. It will give you a great idea of how good your competitor’s marketing strategy is working. Here are the few tips to learn some techniques from your competitors to enhance your Instagram marketing strategy.

4. Create Quality Content:

An essential Instagram marketing tip for your business is to create quality content. Before creating content, first think about what you want to achieve with this platform. Create content to reach your goal if you’re going to get more followers, more sales, and more engagement, create posts based on your targets to reach more people. Instagram is a place for showcasing all your products, and there are 80% of users follow at least one business profile.

5.Plan Your Publishing Calendar:

Posting at the right time drives traffic, more engagement, and interest to your account. Always think differently and post a variety of content, not the same content all of the time. If you are a small business, you can use the publishing calendar to plan your post. Sprout Social is one of the Instagram analytics tools that help you find the best time to post your content on Instagram.

6. Create Instagram Reels:

Reels is an Instagram new feature launched in August 2020, and it is a new way to create or edit 15 – 30 seconds videos and set them to your favorite music. Reels are a great way to build your Instagram community and reach a massive audience. Create fun and engaging videos to increase your Instagram reels views, With this it will take your reels to the explore page. As a result of this, anyone can see your reels, and it will help you get more engagement and enhance your business reach.

7. Interact with Instagram Stories:

Instagram stories allow the user to share photos and videos to their story, which is visible only to the user accounts’ followers and it disappears after 24 hours. There are more than 500 million people who use Instagram stories to increase their brand reach. You can use stickers, emojis, hashtags, and location tags to make your story more attractive, and additionally, stories offer a hand-free record option. You can share your company photos, industry events and demonstrate your products. It will help you to reach more audiences. Stories are an essential part of your marketing strategy.

8.Use Hashtags:

The hashtag is one of the most popular features for the Instagram business, and It helps many new people to discover your content. According to the Instagram report, adding 7 or 30 hashtags for every post will give you a great result. Instagram recently added a new feature on the hashtag that allows you to see how many new people have found your post through hashtags. It will help you to track your hashtag’s engagement and performance. Always test new hashtags frequently and note which hashtag performs best, and you can also add a hashtag in the comment section.

9.Engage with Followers:

One of the effective ways to improve your business is to respond to comments. Always keep an eye on your post, and don’t forget to respond to your followers. Follow other accounts and give comments and likes for their post. The more they see you are commenting will make they command your post. The more you engage with your followers will grow your business on Instagram. Another exciting way to get engagement is by asking your followers to answer some questions or tell them to tag someone.

10.Collaborate with Influencer:

Influencer marketing is an effective way to get results quickly and helps to reach more customers. When selecting an influencer for collaboration, it is more important to choose the right influencer for your brands. You can also select influencers with fewer followers, but they should expertise in your field. Make your influencer has a brand ambassador for your products. With this, people will trust your brand, and they like to buy your products. Start working with a few influencers to get some effective ideas from them.

11. Keep an eye out for trends:

One of the best marketing strategies is to post current trends. There are many social media trends, and you can choose the right trends for your brand and business. You can also recreate memes or use some specific hashtags which help to stand out from the crowd. Posting important updates about your business and creating behind-the-scenes videos that will increase your brand popularity. 

12.Track your Instagram metrics:

If you are using an Instagram business account, then you can see insights about your Instagram. There are many Instagram analytical tool available for business accounts, such as

  • Instagram insights
  • Hootsuite
  • Iconosquare
  • Keyhole
  • Hyper audio

You can use this tool to track your post-performance, engagement, growth rate, hashtag reach, post comment, and impression.


Instagram marketing is the most competitive but not impossible. Create visual videos to provide your followers more interest and authentically showcase your brand. Also, you can use shoppable products to increase your sales and get more traffic to your profile. Use these tips to enhance your business on Instagram in 2021.

Author Bio:

Caroline Fernandes is a social media strategist and well experienced content writer at Planyourgram. She writes all things related to business, marketing and entrepreneurship on several websites. Her passion includes traveling to all places around the world.